Lyft partnered with Chase Bank cardholders to give them perks while they ride! We were tasked with designing a landing page and series of emails to announce this partnership to customers. We worked directly with the team at Lyft. The challenge was to fully embody the edgy Lyft brand, while maintaining the more conservative brand of Chase, all while keeping it simple and working within Lyft’s digital guidelines.
In order to accommodate both the team at Lyft and the team at Chase Bank, the final product ended up being a simple single page that gave a full overview of the partnership as it pertained to different cards
A few iterations of fun card animations were done for the hero to show all of the cards without being too busy or distracting. Showing Chase products with a little bit of Lyft personality