Two snacking powerhouses partnering doesn’t happen every day. We were tasked to create a full digital experience for the Oreo x Reese’s collab that spanned web and e-mail marketing. This helped ravenous fans stay excited from the moment the presale announcement dropped to the first bite of their purchase. Assets for this project included a product microsite, reskinned PDPs, sweepstakes announcement, on-site creative, and a series of email designs.