Two snacking powerhouses partnering doesn’t happen every day. We were tasked to create a full digital experience for the Oreo xReese’s collab that spanned web and e-mail marketing. This helped ravenous fans stay excited from the moment the presale announcement dropped to the first bite of their purchase. Assets for this project included a product microsite, reskinned.PDPs, sweepstakes announcement, on-site creative, and a series of email designs.