How do you keep a legacy brand exciting? This was our ongoing task in our work with Clif Bar and it’s suite of brands. By using interchangeable components within the DTC website, we created compelling visuals to reflect brand personality, new product launches, and athlete partnerships. In addition to ongoing site creative, we were also responsible for extending those visuals to landing pages and social media for a holistic approach. Each brand has a distinct voice and aesthetic, while still feeling like a family.