Children’s Home
Society Rebrand
The Children’s Home Society of North Carolina specializes in education and prevention programs, family preservation, and adoption and foster care. Their belief is that strong families have the power to transform communities, and needed a rebrand that helped them better represent who they are and why they are different. They wanted their new appearance to communicate strength and care, while also feeling more modern and less “child-like.”
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Representative of passion, dynamism and excellence, the new palette is full of vibrancy, and energetic, bold colors to match CHS’s personality.
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DeCHS puts heart into everything they do. This heart is the core of the “why,” so it is the center of the logo mark. The subtlety is intentional, revealing itself to those who find it.
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Symbolic of stability and strength, this grouping of hexagons is reminiscent of engineering feats in the natural world by makers whose work propels life forward. Just like CHS.
